From 2012 to 2015 I was the Communications Manager of Colo-Colo, one of the biggest and popular professional soccer clubs in Chile. One of my first responsibilities was to create a new website, with a modern and responsive design, that delivered a big amount of information and portrayed the club history.
Along with Reactor Digital Agency we developed an attractive homepage, with big pictures and theme style of the club, which main colors are black and white.
Aside from the design strategy, I led a team of journalist that was tasked with content creation, based on the rich history of Colo-Colo; being the team with more championships won and one of the biggest team of South America.
We also created a CRM platform to engage 140k fans through email marketing and an e-Commerce, with sales to 10+ countries.
Colo-Colo Soccer Club
2012 – 2015