Another innovation project in which I participated in was the creation of EMOL TV, or El Mercurio Online Television. Until 2010, the web portal of the chilean newspaper was publishing video content without a specific strategy.
That year, with a team of designers, tv producers and journalists, we developed a new portal of video content. However, it wasn’t just to cover news, it was more than that. We created a full programe of shows which included News, Technology, Cars, Photography, Sports, Travel, among others.
In the following years, EMOL TV started to stream television with important news coverage; such as elections and natural disasters as well as major events, like the World Cup and musical festivals.
This was the first on demand tv platform of a media company in Chile, a very disruptive step that innovated and took the lead of media in the Internet era.
One of the shows with more visits and comments was “De 0 a 100”, a specialized cars series which I hosted for almost three years.