Twelve Chilean soccer clubs took part in the first ever eSports Tournament, using FIFA18 platform by playing “one vs one” format in PlayStation4 and xBox consoles.
I was the project leader, working directly with EA Sports, the game owner, Directv, the main sponsor, and Vibra Marketing, the production agency.
We organized an all versus all tournament, with a Final Live Event, which congregated nearly a thousand fans that watched the last game live. The matches were broadcasted by Directv through their local signal and by Twitch, our online social media platform.
Media coverage of the project
- Chile, sede de la primera liga de fútbol virtual en Sudamérica (El País, Spain)
- Arrancó la primera liga chilena profesional de fútbol virtual (CNN Chile)
eSport, Marketing
Soccer Federation of Chile
2017 – 2018
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